In 1966 the founder of RelaxCo came to California with one small suitcase and $150 in cash. Over the years, through a combination of hard work and luck, he became financially independent and retired in 1984 at the age of 40.
Disaster hit in the late 1990's when he went through a divorce and lost everything. He had to move from a multi-million dollar ocean view home into a van.
Living in the van and reeling from the financial disaster, he was unable to sleep, and looked for a one-stop shop carrying all products to help people sleep - he could not find one! He vowed that if/when he got back on his feet, he would open a retail outlet that was a "one stop shop" for all sleep products.
Back on his feet in the early 2000's, he purchased and assembled in one prototype store, hundreds of products that would help people sleep. While looking at these products, he saw the one food product that existed, sleep teas, and thoughts of the idea of providing sleep ingredients through the use of food products and founded SleepCo. At SleepCo, food scientists were hired and category creating products were developed and trademarked; the first five introduced to the market were Sleep Water, Sleep Bars, SLeep Lozenges, Sleep Cookies and Sleep Scents.
In late 2005 an ingredient supplier brought to his attention a great new green tea derivative, which "helps relax without creating drowsiness." It was suggested that he add Suntheanine® to the sleep products, because relaxed people would benefit faster from the sleep inducing ingredients.
He agreed and also thought, "if we have a safe, all natural green tea derivative product which relaxes without drowsiness, in addition to SleepCo we have RelaxCo, and a second huge new global food and beverage category!"
For additional information see: www.fightloneliness.us or www.sleepco.us